Production website
CMS San Luis Clínica
Production web presence for a healthcare client (in progress).
- Content strategy
- Performance
- SEO foundations
- Iterative delivery
Overview
Ongoing engagement to deliver a trustworthy, fast site for a clinic audience. Work spans information architecture, implementation, and handoff practices appropriate for a regulated-adjacent context.
Problem
Healthcare sites must communicate services clearly, load quickly on variable networks, and stay maintainable as content evolves—without exposing internal processes or patient data.
Solution
A phased delivery model: clarify goals and compliance-sensitive boundaries up front, ship a stable public surface, and iterate with measurable performance and SEO checks rather than one big launch.
Architecture
Public-facing pages are static-first where possible, with clear separation between marketing content and anything operational. Analytics and forms are chosen to minimize data collection while still supporting business needs.
Key decisions
Prioritize clarity and speed over decorative UI; keep content editable paths simple for non-developers; document hosting and DNS so the client is not locked into opaque tooling.
Challenges
Coordinating feedback across stakeholders, abstracting proprietary details in public case studies, and keeping scope disciplined while the organization’s offering evolves.
Outcome
A credible production footprint at sanluisclinica.com with room to grow—used here to demonstrate ownership, client communication, and delivery under real constraints.